Wednesday, January 19, 2005
Cost-per-click and Commoditization
An industry's sign of maturity is when suppliers start competing on price. So paid search is mature ...
For example, here's LookSmart going after Yahoo!/Overture on price:
Want more? Use this to compare LookSmart and Overture pricing for any category or subcategory:
For example, here's LookSmart going after Yahoo!/Overture on price:
Want more? Use this to compare LookSmart and Overture pricing for any category or subcategory:
