Wednesday, January 19, 2005

The Yellow Pages are Dead! Long Live the Yellow Pages!

The Yellow Pages are Dead! Long Live the Yellow Pages!:

74 percent of Internet users search for local information online
The U.S. Yellow Pages industry is estimated at $15.5 billion in 2004
Simba research expects Internet yellow pages advertising to grow 50 percent in 2004.

Google SMS and Yahoo! Mobile Local are not there yet - because there is no location. Stir in pay-per-call model based on "clickable phone numbers" and we're there!

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