Wednesday, April 20, 2005
Sprint sees advertising-supported mobile services
Computerworld | Sprint sees advertising-supported mobile services: "Sprint sees advertising-supported mobile services
Stephen Lawson, IDG News Service
20/04/2005 09:53:47
Sprint sees many new opportunities emerging in mobile data services in the coming years, among them the chance to sell advertising on its mobile entertainment offerings, a company executive told a wireless conference on Tuesday.
'It's inescapable that that's a great opportunity over the long term,' said Paul Reddick, vice president of business development, strategy and planning at Sprint PCS, the carrier's mobile division.
Sprint offers games, TV and other mobile content today that is fully supported by customer fees. It's not clear yet what form advertising might take, whether commercials inserted into shows and games or some other delivery method, Reddick said. He spoke on a panel discussion at the Wireless Ventures conference in Redwood Shores, California.
The carrier, which agreed late last year to acquire mobile operator Nextel Communications, also sees strong potential for location-based services and the use of handsets as electronic wallets, Reddick said. However, new data services aren't yet a big magnet for subscribers, he said.
The ability to locate a subscriber's handset clears the way for practical applications such as finding friends, tracking family members or a fleet of company vehicles or locating a misplaced device, Reddick said. Nextel, an early provider of location-based services, excels in this area, he said."
Stephen Lawson, IDG News Service
20/04/2005 09:53:47
Sprint sees many new opportunities emerging in mobile data services in the coming years, among them the chance to sell advertising on its mobile entertainment offerings, a company executive told a wireless conference on Tuesday.
'It's inescapable that that's a great opportunity over the long term,' said Paul Reddick, vice president of business development, strategy and planning at Sprint PCS, the carrier's mobile division.
Sprint offers games, TV and other mobile content today that is fully supported by customer fees. It's not clear yet what form advertising might take, whether commercials inserted into shows and games or some other delivery method, Reddick said. He spoke on a panel discussion at the Wireless Ventures conference in Redwood Shores, California.
The carrier, which agreed late last year to acquire mobile operator Nextel Communications, also sees strong potential for location-based services and the use of handsets as electronic wallets, Reddick said. However, new data services aren't yet a big magnet for subscribers, he said.
The ability to locate a subscriber's handset clears the way for practical applications such as finding friends, tracking family members or a fleet of company vehicles or locating a misplaced device, Reddick said. Nextel, an early provider of location-based services, excels in this area, he said."
