Wednesday, May 18, 2005
AlmondNet to distribute Lycos' paid listings
Very interesting and complicated story: about how brokers are trying to increase the value of run-of-site advertising by taking low cost inventory and contextualizing it with past Google searches. For dummies, if you searched for "affordable healthcare" on Google 24 hours ago, it makes sense to show you a Blue Cross banner today, even if you are surfing ESPN.com
