Tuesday, May 03, 2005
Wireless Data State of the Union
Mobile Marketing Manifesto according to Carrie Himelfarb-Seifer, VP of sales at Vindigo and a board member of the Mobile Marketing Association (as reported in ClickZ.com):
- Of 180 million wireless phone subscribers in the U.S., 58 percent use their devices for non-voice functions.
- WAP (define) 2.0 has gained traction. Over 44 million subscribers used the mobile Web to access news, information, and entertainment in February.
- Ring tone sales are projected to hit $500 million in the U.S this year. This is an amazing number. People use their phones as a form of personal expression. They personalize phones with wallpaper and ring tones -- and pay for those features.
- Over 10 million mobile subscribers play games each month.
- 3 billion text messages are sent each month -- yes, billion.
- 3G (define) networks, which offer higher performance and more capacity than existing 2G networks, are up and running in some U.S. cities. Handset makers are rolling out 3G-compatible phones."
