Wednesday, November 30, 2005
Mobile Media & Advertising - Exploding on a Phone Near You
Mobile media set to explode: execs
By Sinaed Carew - Reuters - 2005-11-30
The market for television and other media on mobile phones is poised for an explosion and could be a hot area for investment, advertising and media executives at the Reuters Advertising and Media Summit said on Wednesday.
"If I had to make one prediction I would say that's going to explode, mobile media " said Charles Rutman, media buying agency MPG's chief executive for North America, adding that people are more dependent on their cell phones than ever before.
"People are spending time with their mobile device. If you look at teenagers these damn things are surgically attached to their bodies," he added. MPG is a unit of France's Havas Advertising (EURC.PA) advertising holding company.
Bain & Co. partner David Sanderson, head of the consulting firm's global media practice, said that emerging services such as mobile video could provide one of the strongest areas of growth for companies that create content.
"I like the wireless content space. That is an area that is going to go through massive growth," Sanderson said in response to a question about the next opportunities for investors to take advantage of the changing media landscape.
"I'm also a believer that cellular television is going to be real," said Sanderson, referring in particular to a Qualcomm Inc. (Nasdaq:QCOM - news) plan to build a live television network for cell phones next year.
Wireless telephone operators around the world are all looking at providing services such as mobile TV, music downloads and Web surfing to expand their revenue beyond conventional phone calls.
In the United States operators such as Verizon Wireless, a venture of Verizon Communication (NYSE:VZ - news) and Vodafone Group Plc (VOD.L), and Sprint Nextel Corp. (NYSE:S - news) are already providing video clips such as news and entertainment to cell phones.
ESPN sports network, owned by Disney Corp. (NYSE:DIS - news), also is setting up its own cell phone service that will feature sports video clips and news.
By Sinaed Carew - Reuters - 2005-11-30
The market for television and other media on mobile phones is poised for an explosion and could be a hot area for investment, advertising and media executives at the Reuters Advertising and Media Summit said on Wednesday.
"If I had to make one prediction I would say that's going to explode, mobile media " said Charles Rutman, media buying agency MPG's chief executive for North America, adding that people are more dependent on their cell phones than ever before.
"People are spending time with their mobile device. If you look at teenagers these damn things are surgically attached to their bodies," he added. MPG is a unit of France's Havas Advertising (EURC.PA) advertising holding company.
Bain & Co. partner David Sanderson, head of the consulting firm's global media practice, said that emerging services such as mobile video could provide one of the strongest areas of growth for companies that create content.
"I like the wireless content space. That is an area that is going to go through massive growth," Sanderson said in response to a question about the next opportunities for investors to take advantage of the changing media landscape.
"I'm also a believer that cellular television is going to be real," said Sanderson, referring in particular to a Qualcomm Inc. (Nasdaq:QCOM - news) plan to build a live television network for cell phones next year.
Wireless telephone operators around the world are all looking at providing services such as mobile TV, music downloads and Web surfing to expand their revenue beyond conventional phone calls.
In the United States operators such as Verizon Wireless, a venture of Verizon Communication (NYSE:VZ - news) and Vodafone Group Plc (VOD.L), and Sprint Nextel Corp. (NYSE:S - news) are already providing video clips such as news and entertainment to cell phones.
ESPN sports network, owned by Disney Corp. (NYSE:DIS - news), also is setting up its own cell phone service that will feature sports video clips and news.
